Forlan strikes give Atletico Europa League crown


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(CNN) -- Diego Forlan scored a dramatic extra time winner as Atletico Madrid beat Fulham 2-1 in Hamburg to win the Europa League final on Wednesday night.
It was the second of the match for Forlan, who had put Atletico ahead after 32 minutes with Simon Davies equalizing for the English Premier League side six minutes later.
Atletico created the better chances in normal and added time with Sergio Aguero a constant threat and it was the Argentine star who set up the winner for his strike partner with four minutes remaining in the second period of extra time.
He found space on the left of the Fulham defense and his low cross was diverted past Mark Schwarzer by Forlan's clever touch which took a slight deflection off Brede Hangeland.
Fulham, who had upset the odds more than once to reach the final, could not force a second equalizer and it was Atletico, so often in the shadow of their city neighbors Real, who were left to celebrate their second major European club trophy after a gap of 48 years.
Fulham manager Roy Hodgson took a chance on the fitness of star striker Bobby Zamora, who is struggling with an Achilles injury that has ended his England World Cup hopes.
But it was Atletico who had the best of the early skirmishes and Forlan saw an effort thud against a post.
But he was on target just after the half hour mark as an Agueuro scuffed effort fell into his path and he beat Schwarzer to open the scoring.
Zamora was clearly less than fully fit, but his burst caused chaos in the Spanish defense and when Zoltan Gera crossed from the right a slight deflection saw the ball fall perfectly into the path of Davies, who volleyed home.
Uruguay star Forlan pulled a fine save out of Australian international Schwarzer before halftime but the other side of the break saw Davies nearly add to his tally.
Zamora went off to give way to Clint Dempsey and both sides had promising attacking moments as players tired.
In extra time, Atletico again looked the more threatening and when Raul Garcia cut the ball into the path of Aguero he looked certain to score but put his effort into the side netting.
Penalties loomed until Aguero did superbly to keep control of the ball down the left and his cross found Forlan the more alert to end Fulham's dream.

plane crash in Libya


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(CNN) -- A Dutch child is believed to be the only survivor of a passenger plane crash in Libya Wednesday that may have killed more than 100 people, the Dutch Foreign Ministry said.
The plane was carrying 93 passengers and 11 crew members when it crashed while trying to land at the Tripoli International Airport.
The boy was undergoing surgery at a hospital in the Libyan capital of Tripoli after the Afriqiyah Airways plane that left Johannesburg crashed as it neared the end of its flight.
The Dutch ministry said it had a representative at the hospital waiting to identify the boy, believed to be age 10. He apparently suffered bone injuries. 
The president of the European Parliament said about 100 people perished, and Libya's state news agency said 96 bodies had been recovered.
Nicky Knapp, a representative of the Airports Company South Africa, provided the breakdown in the destinations of the passengers aboard: seven to London, 32 to Brussels, 42 to Dusseldorf, one to Paris, and 11 to Libya. She was speaking on behalf of Afriqiyah Airways.
The plane, an Airbus A330-200, was at the tail end of its nearly nine-hour-long flight when it crashed.
"We express our sincere regret and sadness on behalf of the airline. As well, we would like to express our condolences to the relatives and friends of those who had passengers on Flight 8U771 destined for Tripoli late last night, due to arrive around 6 o'clock this morning," she said.
Calling the incident a tragedy, Jerzy Buzek, the president of the European Parliament said "some 100 people have died no doubt from many countries around the world."
He said the child's survival "given this tragic event, is truly a miracle."
The Dutch Royal Touring Club said 61 of 62 Dutch passengers on the plane died.
A Dutch Foreign Affairs Ministry spokeswoman said the government was trying to get more information about those aboard.
The British Foreign Office said it was looking into whether British nationals were on board the flight.
At the crash site, workers with surgical masks combed through the smoldering wreckage that spilled over a large area. A wheel lay atop a pile of bags. Two green airline seats sat upright and intact amid burned parts of the aircraft.
Officials recovered the plane's flight data recorder, which investigators use to piece together a flight's last minutes.
The Tripoli-based Afriqiyah (Arabic for "African") operates flights to four continents. The planes in the fleet carry the logo 9.9.99 -- the date when the African Union was formed.
The Airbus that crashed is one of three Airbus 330-200s that the airline owns.

Pink party' campaigns for acceptance


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A Marketing Strategy that Works


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The number of marketing options available grows every day. New places to advertise are popping up all the time. With that in mind, the general public is so inundated with the flood of advertising invading their space that they have nearly developed an immunity to the marketing epidemic.

This means that marketers have to become more creative and strategic in their advertising campaigns. People are busier today than ever, and that means that it takes more than just a newspaper ad to penetrate the filter of their overactive minds. The average person has subconsciously built mental barrier walls and numerous barricades to protect themselves from falling prey to continuous ploys to extract their hard earned money in exchange for frivolous trinkets. Thus, a well planned strategy must be developed and implemented to increase the probability of client acquisition victory.

The Advertising War

As with a physical war, a country’s military regime consists of several branches. When an attack is launched against another country, it is a team effort involving branches that are active in air, land, and sea attacks. It is much more difficult to defend against simultaneous attacks from a variety of areas. A three, or more, cord strand is not easily broken. This is the same principle applied to the marketing strategy.

It is impossible to shield every advertising media simultaneously. That is why it is necessary to actually launch an advertising campaign rather than using a single method of marketing and hoping that it hits something. I call that pop-shot marketing. A campaign is a systematic course of aggressive activities for achieving a specific purpose or goal.

Benefits of Multiple Advertising Approaches

By developing a system that integrates specific targeted appeals to your new market, you will win many positive points that will draw your clients to you.

• When a would-be client sees your company’s name in multiple locations, through multiple mediums, they develop a familiarity and comfort associated with it.
• Most people must view multiple advertising appeals before they act upon them. This is especially true of non-essential items.
• If a client decides to act upon a “fast passing” form of media advertising, such as a television commercial or billboard, they often refer to reference advertising such as telephone books or internet listing to actually obtain the contact information.

By combining multiple forms of advertising into one simultaneous marketing campaign, you reap all of the positive benefits of each form exponentially. You will be able to capitalize on spontaneous sales, name brand recognition, and reference advertising. The connotation of a stable, long standing company will evolve and cast a very positive light upon your company.

Forex Mastery Video Proof


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CAF to lift Togo ban after FIFA steps in


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CAF president Issa Hayatou, left, and FIFA chief Sepp Blatter 
arrive for the African Nations Cup final in Angola on January 31.

(CNN) -- Togo may be allowed to take part in the next African Nations Cup after world soccer's governing body FIFA stepped in to mediate the row arising from the team's withdrawal from this year's event.
The Togo Football Federation was fined $50,000 and excluded from the 2012 and 2014 tournaments after pulling out ahead ahead of the start of the Angola edition in January due to a deadly gun attack on the team's bus.
National captain Emmanuel Adebayor decided to quit international football due to the trauma of the incident, which saw rebels fire on his players and kill three people.
Togo appealed the Confederation of Africa Football's decision to the Sport of Arbitration for Court, with FIFA president Sepp Blatter subsequently brought in to mediate the hearing.

As a result, the president of the CAF, Issa Hayatou of Cameroon, will ask the African ruling body's executive committee to lift the ban at its next meeting on May 15.
As part of the deal, the TFF admitted that it had not complied with CAF competition regulations when it withdrew the team, known as the Sparrow Hawks.
"I am very pleased that we have been able to find a solution which is satisfactory for both parties," Blatter said in a statement on Friday. 
"Today marks a victory for the whole football family, particularly for African football. This shows that we can solve internal disputes within the football family for the benefit of all those who are involved in our game, and in particular for the players."
The CAS, an independent tribunal that deals with sports disputes, was also relieved that it had been able to broker a deal.
"Considering the emotional circumstances surrounding this case, it was very important for the parties to find a reasonable solution in order to put an end to their dispute," Secretary General Matthieu Reeb said.

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