How to Market Your Mortgage Business And Website Using Articles


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How to Market Your Mortgage Business And Website Using Articles

How to Market Your Mortgage Business And Website Using Articles

You are reading this article and adding it to your mortgage marketing knowledge because one or more of the following occurred:

1. You were notified via email that it was now available on my website,
2. You have book-marked my website and check for new stuff periodically,
3. You have a friend that sent you the article that thought you might be interested in the subject,
4. You searched Google and entered a few keywords which then found this article automatically,
5. You subscribe to a free mortgage newsletter and this article was reproduced in its entirety,
6. You found this article on a marketing website and this article was in their article archives.
7. You subscribe to a pay-in-advance mortgage newsletter and this article is available,
8. You searched Google using the search term...tom domin articles, and found the article.
9. You found this article on a mortgage forum or blog and it caught your attention.

Pretty powerful results for writing a simple article...isn't it?

That's exactly what can happen when you write articles and publish them to your website. You can even accelerate the process by submitting your finished article to article directories. Search engines absolutely love article directories (content...remember) and readily index them (and you, if you write an article).

And it gets even better...If you write an article about the housing market in you area for example, and then insert your city of business in the article title...the article may appear in the search results when someone is looking to buy a home in your town.

The result...someone thinking of buying a home in your area has found your article...identified you as a Mortgage Professional...and because you now have credibility and thought of as an expert, they contact you for additional information. The real significant part of this is that they found you...you didn't find them and, this alone increases your chances of success with these people.

This approach called "Article Marketing" can make a powerful new addition to your mortgage marketing program. Based on the above list, articles have a much greater reach than advertisements. When you publish your articles you are offering that article to hundreds of potential publishers. If it's well written, not a commercial or offer of some kid, and fits their needs, it's very likely it will be accepted and published.

With the many advantages of article marketing...the best has been saved for last...it's free! Yes, writing articles for your website is free. You don't have to invest in any special software program. You don't have to hire a writer. Just write your article in your word processing program like MS Word or Notepad.

When you're ready to publish your article on the Internet, the only thing you need is a computer, an Internet connection, and a few free article directories.

There is no doubt that article marketing is an excellent addition to your mortgage marketing program. They help increase your web traffic, build credibility, and enhance your authority and expertise. And, last but not least...it's free!

Hosting In The Modern Day Of Cyberspace


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Hosting In The Modern Day Of Cyberspace

So what has hosting have to offer? A lot. Hosting is more than just a website that contains a bunch of words and graphics that are designed similar to printed posters to be appealing to the eyes. Hosting is a virtual business and identification card to which can be found using the world of cyberspace. Many people are located in cyberspace today, using it as the main means of communications and advanced business undertakings. It has totally evolved into something that has given companies and organizations an overall facelift on what strategic management is all about.

With the growing competitiveness of most business ventures today, various new strategies have been taking place today. Among them is the investment in technology and easily, it is website hosting and technological tools connected with building awareness overt the web that has been the new tool for efficient business management ventures. A lot of local businesses in your region exist, and while most would spend millions in making ads to help carry out their various awareness building plans for products, services and overall corporate existence.


The best thing about hosting is the fact that they are not expensive compared to the usual tri-media services we hear about today. Practically anyone can resort to this type of support. It doesn t need much overhead costs. All it needs is a good host and a good web administrator to get the jobs done. There are also a lot of companies who offer this as a package to which a simple sign-up can prove to be beneficial in their search for a more profitable venture that can be easily identified in the congested consumer market the world has today.


Hosting goes in line with proper domain name selection. These two are the key essentials in making the entire resort a beneficial one. Bandwidths, storage space, scripts, discount deals, packaged deals and of course customer and technical support are the key areas of interest to which a client will always look at prior to anything else. People will always seek the best value for their money and they have an abundant list of providers to which they can be able to do so.

Building identity and finding their place on the web may sound easy, but it needs proper selection and study before choosing the best hosting solution service offered by companies such as House of Hancock. Whatever the final choice may be, the only concern that people would have in mind is the fact that they are after establishing their business with the help of hosting technology over the Internet and broaden their target market as well. With the Internet audience, this is a reality that they can sure to benefit from.

Nothing beats having your own host when you use email hosting services for your company. Adding that branding mark of having the company name in dotcom fashion really makes an impact when people present themselves or communicate with other companies. It really creates quite an impression considering that we are in the age were emails and websites are now at the forefront of building branding over the Internet today.


That is not all. Consider the fact that emails allow most people to communicate with anyone anywhere in the world if the recipient also has an email to use. Considering our modern age of communications, the chances of that party having their own email hosting provider is a practically a given. Emails have made it more economical and logical for people who converse and transact business without having to worry about escalating telephone bills like the early days.

Web Design


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Everything You Need to Know About Web Design

A representation of content, related to an individual, business or any other topic; using design and graphic principles on the internet in the form of web applications and web sites is known as web design. Web design usually involves and uses technologies and standards such as HTML, CSS, XML, SSL, PHP, ASP, etc.

Web design differs completely from web development, which is more technical and deals with issues concerning the web site dynamics, validations and constraints. The principle of web site design further involves conception and collection of web pages, that in turn, collectively are known as a single entity, a web site. Web pages are usually the basic content and design holders for the entire web site.

Web design involves great many characteristics of design. The web site design usually depends completely on the type of content. The web site design should be consistent with the content offered by the site and should be able to please the target population looking for such content. Web site design, should be such that it renders the site almost maintain ace free. It should also be user-friendly, with the most basic navigational concepts instilled and an interface that keeps bringing its users back for more. Thus web design plays a very heavy hand in retaining the web traffic. Aesthetics should be eye pleasing and should be consistent throughout the web site. The whole idea of web design, caters around the presentation of the content posted on the web page, this should be kept in mind during the design phases, so that the content is stark and completely readable without any hindrances. Web design definitely affects the online business and visitor retention a lot, no body wants to visit a web sit again which is poorly design and the navigating is a pain
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